Sterizon Launches Birthday Club for Restaurant, Bar, Nightclub, Spa, Salon, Retail with Sterizon wiZit Wireless Handheld Device

Suwanee, GA, March 2, 2010 - Sterizon LLC, a leading wireless customer data collection and direct digital marketing service provider, pleased to announce the release of its Birthday Email Club product wiBirthdayClub. Sterizon wiBirthdayClub enables physical store-front businesses such as Restaurant, Bar, Nightclub, Spa, Salon, Retail etc to electronically collect in-person customer birthday email list opt-in information in-store, at the point of experience using Sterizon wiZit portable wireless handheld device. Read More...

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Sterizon Launches wiEmailList for Electronic, In-store and In-person Email List Opt-in with Sterizon wiZit Wireless Handheld Device

Suwanee, GA, January 28, 2009 - Sterizon LLC, a leading wireless customer data collection and direct digital marketing service provider, pleased to announce the release of its in-store and in-person customer email list opt-in product wiEmailList. Sterizon wiEmailList enables physical store-front businesses to electronically collect in-person customer email list opt-in information at the point of experience while the customer is still at the business location using Sterizon wiZit portable wireless handheld device. Read More...

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Wireless Handheld for growing Spa & Salon Email List at the business location!

Spa and Salon Owners, don't sweat over how to grow your customer email list (EClub, Birthday Club, VIP Club, Newsletter List) for promoting your business with Email Marketing. Sterizon has a simple push and go solution for capturing customer information and opt-ins in-store and in-person at the point of experience with Sterizon wiZit wireless hand held device.

Keep your current email marketing provider (such as Constant Contact, iContact, Vertical Response, AWeber etc) and still significantly benefit from Sterizon wiZit device by virtually eliminating all the hassles with customer information collection. Don't get greedy now, you still have to put in the effort to ask the customer to join your email or newsletter list.

See for yourself in this video:




Learn more about how Sterizon can simplify your Email Marketing, Customer Surveys and Twitter Marketing:
Spa Email Marketing
Salon Email Marketing

Electronically growing your email list in Constant Contact for your store-front business.

Store front businesses doing email marketing rely heavily on their customer foot traffic at their store to grow their email list organically with in-person email opt-in's. The customer information collection for the Email Club or Newsletter or Birthday Club is usually done using a paper enrollment cards or by asking the customer verbally and jotting it down on a sign up sheet. Once the information is collected, some one will sit down and key it into the Constant Contact email marketing account. It is a lengthy and labor intensive and error prone process, nevertheless it was the only available way until now.

Sterizon has a solution in Sterizon wiZit that virtually eliminates all the hassles of capturing customer information in-store and at the point of experience. Mount the Sterizon wiZit hand held at the checkout or at a kiosk or take it right to where customer is and let the customer punch in their opt-in information directly into the device. The opt-in customer data is immediately saved directly into your Constant Contact account. Yea! Trust Me! It's that simple! See the video yourself:

Comment Cards - Now a thing of the past!

Is your business still stuck with the comment cards or suggestion drop box? Is it serving the purpose it was intended for? As a business owner, did you ever look at them? Were you able to gauge the guest satisfaction level with occasional glancing of these guest comment cards? If you are a multi-unit chain or franchise owner, there is a very slim chance that you ever get a chance to see what exactly your customers are writing (if any) in those comment cards! So why are you still relying on such an unreliable system?

It is time to clear up the counter space by throwing the comment cards away and remove that ugly wall hanging suggestion boxes by going fully electronic and paperless in collection of customer satisfaction surveys, guest feedback, customer polls etc in-store and in-person with Sterizon wiZit wireless hand held device.

Let customers key in their feedback directly in the wireless gadget while they are at at your business location or store-front. The collected feedback is kept confidential and is available only for the authorized users to view, analyze and take necessary action. You no longer need to worry about comment filtration by staff or local management. Customer privacy is also protected as the comments are kept strictly confidential and even anonymous.

Using Sterizon solution, get a crystal clear picture of what your customers are thinking about your business, its services and their likes and dislikes. Business owners and management can go online at anytime to view the results of the customer surveys of any or all of their business locations. Understand your customers voice and make the necessary adjustments based on historical responses to improve customer service, increase guest satisfaction and retention thus improving the bottom line profits for the business.

Are you ready to open your ears and doors to your customers?

Restaurant Email List Building Tips for Restaurant Marketing

Having a quality customer email list is critical for the success of Restaurant Email Marketing. The larger the opt-in mailing list and higher the quality of the customer subscription information, then the open rates and click through rates will be significantly higher if you send email newsletter of value to customers.

There is no point having a very large email list, but is full of invalid or incorrect or stale or unsubscribed or bouncing email addresses. You end up paying lot more for your email marketing (if its dependent on the size of the contact list), and lot less in returns. It also affects the credibility of your sender email addresses.

So, how would you as a Restaurant go about building a good quality Email Club opt-in's? A website with a well placed E-Club sign up form is a must if you have a website for your restaurant. What if you don't have a website? You can always get some free ones that require little or no technical knowledge to setup. If you are a small or independent restaurant owner or have a website with very low visitor traffic, you'll have much better luck with in-store email address collection at your restaurant location rather than a website.

Customer email opt-in at the point of experience is the most effective way to grow your email subscriber list quickly and effectively. Restaurant Comment Cards, Restaurant E-Club Enrollment Cards, Restaurant Email Sign Up Sheets, Restaurant Newsletter Mail-in Registration Cards etc are a very common way to solicit for customer email opt-in while the customer is at your restaurant. You would however have to collect, organize and manually feed them into the Email Marketing provider account before you can use it in email marketing. It's painful, but if you put in the effort and do it right, you are off on your way to building a customer list. The quality of the list may however suffer as you have to make sense of customer hand writing, which is always a challenge whether you do it or outsource it to a full service restaurant email marketing provider.

If you are looking for a simple turn key solution for in-store email collection as well as email marketing, then you may want to look at Sterizon wiZit handheld device. Using the Sterizon wireless handheld, you can electronically collect customer opt-in information at your Restaurant, and have it saved directly into your mailing list in your Email Marketing provider account (such as Constant Contact, iContact, Vertical Response, MailChimp, Campaign Monitor, AWeber etc).

Offer the device to your customers while they are at your Restaurant (before checkout or at the end of their dining experience or at the cash register or at a kiosk or in the waiting area or before the food is served). Let the customer key-in their opt-in information directly in the hand held. Yes! It's that simple. No more export, download, import, upload, manual data entry, dealing with paper opt-in cards etc.

You'll off building your customer email list in a snap for:

• Restaurant E-Club
• Restaurant Birthday Club
• Restaurant Newsletter List
• Restaurant Email Club
• Restaurant Rewards Club
• Restaurant Anniversary Club
• or what have you...

and use it in your Email Marketing for successful targeted marketing to increase customer loyalty, grow brand visibility, and increase restaurant profits.

Restaurant Email Marketing, Restaurant Birthday Club, Restaurant EClub, Email List - Push Button Solution!

If you ever:
- Owned or operated a restaurant
- Worked in a restaurant (as waiting staff, FOH or BOH in marketing department)
- Provided marketing services for a restaurant
- Have been a restaurant coach or consultant or adviser

then you must have thought of or implemented direct online marketing strategies like Email Marketing, Mobile Marketing and Social Media Marketing for your Restaurant.

For a restaurant to be successful in email marketing or twitter marketing, first and the foremost thing that is needed is the customer list. If you've done some kind of in-store email opt-in collection (using paper email opt-in sheets or EClub enrollment cards, drop box or fish bowl etc), then you might've wondered

- Why is restaurant email marketing so complicated?

- Why do I have to do so much work to get my customer emails into the computer system before I can do anything with it?

- Why you need multiple vendors, multiple processes, multiple touch points just to get started with your restaurant marketing?

Marketing is an ongoing process, and there is no silver bullet solution. But, trust me, it doesn't have to be this complicated! If you've been looking for a push button, affordable, one-stop solution for your restaurant marketing and in-store customer data collection needs, then Sterizon wiZit is your answer.



Using direct marketing and guest surveys, you can:
- Grow Loyal Customer Base
- Increase Guest Satisfaction
- Improve Customer Service
- Build Lasting Customer Relationships
- Increase Customer Retention
- Significantly Increase Sales & Revenues.

So, no matter what your marketing needs are for your business, Sterizon has a simple, efficient, effective & effortless push button solution for you:
- Restaurant Email Club
- Restaurant EClub
- Restaurant Birthday Club
- Restaurant Guest Satisfaction Survey
- Restaurant Twitter Followers
- Restaurant Rewards Program
- Restaurant Email Marketing
- Bar, Night Club Email Marketing
- Pub, Night Club, Bar Email Marketing

Don't you worry if you are already using a Email Marketing Service Provider (ESP), as Sterizon wiZit integrates out of the box with most of them. There is no need to upload or download customer data, as promised, it's a push button solution! Customer email optin's collection in the device will go directly in your email marketing account.



Got questions, or need more information, please visit http://www.sterizon.com.

Why paper email opt-ins / registrations / enrollments lack the punch for in-store List Building & Email Marketing?

Paper Email Signup Cards, eClub registration cards, comment cards, Newsletter enrollment forms, Mailing list postcards or Email Optin Sheets are very common when you go to store-front businesses such as Restaurants, Spa, Salon, Retail, Auto, Hotel, Motel etc. It is the primary way of collecting customer opt-in information which is then used in Email Marketing to build customer relationships online and drive more traffic to the store, thus increasing customer loyalty and retention.

While it is inexpensive to get started, it suffers from drawbacks if you want to get serious about building quality customer databases:

1) Low Opt-in Rates: Email is like the Phone Number on the Web. Anything and everything on the web revolves around Email Address as point of contact. Customers these days are too sensitive to leave their personal information on a piece of paper.

2) Customer Data Lacks Quality: You end up with lot of hard to read and decipher hand writing and scribblings or incomplete email registration cards and optin enrollment sheets.

3) Rigid and Lengthy Process: Staff needs to collect them, then organize and store them safely. If third party handles the email marketing for you, then you would need to mail these collected sheets weekly or monthly. Signup Cards either get lost or misplaced or mangled up in the day-to-day floor operations of the business.

4) Requires Manual Data Entry: Some one needs to sit down and look at these hand-written email addresses and other info and key them into the computer for use in email marketing campaigns. Either you do yourself or need to rely on a third-party provider to do it for you.

5) Delay in welcoming new customer: From the time customer opts in to your permission email list to the time they get their first email from your business could be anywhere 2 week to 2 months, if and only if it survives the whole process intact. This causes increased drop-out rates, as customer no longer remembers the business or has lost interest and moved on.

6) Customer Data Handling & Theft: The handwritten comment or eclub enrollment card goes through so many hands before it ever makes it into your email list. There is every possibility of data theft or sale, especially when multiple third parties are involved. How the paper registrations are discarded also affects customer privacy. This in-turn affects your business reputation.

7) Cost: The cost of the whole process when you consider the steps involved, the opt-in rates, the data quality, effort your business has to put in etc is something that goes unmeasured today. If you add it all up, its expensive for the business.



In this age of cutting edge technology, isn't there something that is down right simple, effective, efficient and most importantly affordable? Sterizon wiZit handheld may well be the answer we all are looking for! Check it out at http://www.sterizon.com.

Permission Based Optin Email Marketing using Electronic Handhelds

Store front businesses such as Restaurants, Spa, Salon, Retail, Auto Service, Flower Shops, Malls etc, have been looking for a technology solution which will put them on par with Online businesses when it comes to building permission based customer email opt-in lists.

Online only businesses can setup a simple web page for their customers to opt-in to their email club. It's ain't that simple for conventional store-front businesses. Yes, they still need to have web presence, but all (or majority) of their customers are at the place of their physical business location. So, having a good in-store push for collecting email addresses is the most effective way to quickly build a large email list database.



What if we can bring the same opt-in web page right to the customer door-step in the most portable way? Well, now you can with Sterizon wiZit handheld device. No, it doesn't require costly equipment or a wireless data plan. All you need at your store/shop is simple WiFi wireless hotspot. The Sterizon wiZit devices are leased to you on annual subscription basis, and you can do lot more than just email opt-ins (such as guest surveys, twitter followers etc). Best of all, if you are already using an email service provider for your email marketing, you can keep them and still use these handhelds as they integrate directly with popular Email Marketing Providers (self-service or full-service).

You already got lot of things to worry about in running your business, customer email collection doesn't need to be one of them!

Spa & Salon Email Marketing: Building Customer Email Lists

Spa and Salons can significantly benefit from Email Marketing which can help the business build and retain a loyal customer base.

The first step for Email Marketing is building a quality customer email database. There is no better place to start than your own business location. Request your customers to join your email club for promotions, discounts (something that non-members will not get!) while they are at your place of business.

You can always start collecting email addresses using a paper signup sheets. But, if you want to build quality email list database the simplest and most efficient way, you should look at electronic handheld devices such as Sterizon wiZit. Offer the device to your customers to signup for your email newsletter during their checkout at the cashier/front desk. Let the customer key-in their information directly into the device. The collected emails are immediately saved directly to your Email Provider database (if you are using a self-service email marketing providers such as Constant Contact, iContact, Vertical Response, MailChimp or other etc). Yes, its that simple. You no longer have to employ someone to do this for you.

Welcome to 21st century way of building quality in-store email lists for the success of your Email Marketing Campaigns!

For more information on building mailing lists in Spa & Salon for Email Marketing, click here.