Saturday, December 5, 2009

Spa & Salon Email Marketing: Building Customer Email Lists

Spa and Salons can significantly benefit from Email Marketing which can help the business build and retain a loyal customer base.

The first step for Email Marketing is building a quality customer email database. There is no better place to start than your own business location. Request your customers to join your email club for promotions, discounts (something that non-members will not get!) while they are at your place of business.

You can always start collecting email addresses using a paper signup sheets. But, if you want to build quality email list Spa Salon Email Marketing database the simplest and most efficient way, you should look at electronic handheld devices such as Sterizon wiZit. Offer the device to your customers to signup for your email newsletter during their checkout at the cashier/front desk. Let the customer key-in their information directly into the device. The collected emails are immediately saved directly to your Email Provider database (if you are using a self-service email marketing providers such as Constant Contact, iContact, Vertical Response, MailChimp or other etc). Yes, its that simple. You no longer have to employ someone to do this for you.

Welcome to 21st century way of building quality in-store email lists for the success of your Email Marketing Campaigns!

For more information on building mailing lists in Spa & Salon for Email Marketing, click here.