Restaurant Email Marketing, Restaurant Birthday Club, Restaurant EClub, Email List - Push Button Solution!

If you ever:
- Owned or operated a restaurant
- Worked in a restaurant (as waiting staff, FOH or BOH in marketing department)
- Provided marketing services for a restaurant
- Have been a restaurant coach or consultant or adviser

then you must have thought of or implemented direct online marketing strategies like Email Marketing, Mobile Marketing and Social Media Marketing for your Restaurant.

For a restaurant to be successful in email marketing or twitter marketing, first and the foremost thing that is needed is the customer list. If you've done some kind of in-store email opt-in collection (using paper email opt-in sheets or EClub enrollment cards, drop box or fish bowl etc), then you might've wondered

- Why is restaurant email marketing so complicated?

- Why do I have to do so much work to get my customer emails into the computer system before I can do anything with it?

- Why you need multiple vendors, multiple processes, multiple touch points just to get started with your restaurant marketing?

Marketing is an ongoing process, and there is no silver bullet solution. But, trust me, it doesn't have to be this complicated! If you've been looking for a push button, affordable, one-stop solution for your restaurant marketing and in-store customer data collection needs, then Sterizon wiZit is your answer.



Using direct marketing and guest surveys, you can:
- Grow Loyal Customer Base
- Increase Guest Satisfaction
- Improve Customer Service
- Build Lasting Customer Relationships
- Increase Customer Retention
- Significantly Increase Sales & Revenues.

So, no matter what your marketing needs are for your business, Sterizon has a simple, efficient, effective & effortless push button solution for you:
- Restaurant Email Club
- Restaurant EClub
- Restaurant Birthday Club
- Restaurant Guest Satisfaction Survey
- Restaurant Twitter Followers
- Restaurant Rewards Program
- Restaurant Email Marketing
- Bar, Night Club Email Marketing
- Pub, Night Club, Bar Email Marketing

Don't you worry if you are already using a Email Marketing Service Provider (ESP), as Sterizon wiZit integrates out of the box with most of them. There is no need to upload or download customer data, as promised, it's a push button solution! Customer email optin's collection in the device will go directly in your email marketing account.



Got questions, or need more information, please visit http://www.sterizon.com.

Why paper email opt-ins / registrations / enrollments lack the punch for in-store List Building & Email Marketing?

Paper Email Signup Cards, eClub registration cards, comment cards, Newsletter enrollment forms, Mailing list postcards or Email Optin Sheets are very common when you go to store-front businesses such as Restaurants, Spa, Salon, Retail, Auto, Hotel, Motel etc. It is the primary way of collecting customer opt-in information which is then used in Email Marketing to build customer relationships online and drive more traffic to the store, thus increasing customer loyalty and retention.

While it is inexpensive to get started, it suffers from drawbacks if you want to get serious about building quality customer databases:

1) Low Opt-in Rates: Email is like the Phone Number on the Web. Anything and everything on the web revolves around Email Address as point of contact. Customers these days are too sensitive to leave their personal information on a piece of paper.

2) Customer Data Lacks Quality: You end up with lot of hard to read and decipher hand writing and scribblings or incomplete email registration cards and optin enrollment sheets.

3) Rigid and Lengthy Process: Staff needs to collect them, then organize and store them safely. If third party handles the email marketing for you, then you would need to mail these collected sheets weekly or monthly. Signup Cards either get lost or misplaced or mangled up in the day-to-day floor operations of the business.

4) Requires Manual Data Entry: Some one needs to sit down and look at these hand-written email addresses and other info and key them into the computer for use in email marketing campaigns. Either you do yourself or need to rely on a third-party provider to do it for you.

5) Delay in welcoming new customer: From the time customer opts in to your permission email list to the time they get their first email from your business could be anywhere 2 week to 2 months, if and only if it survives the whole process intact. This causes increased drop-out rates, as customer no longer remembers the business or has lost interest and moved on.

6) Customer Data Handling & Theft: The handwritten comment or eclub enrollment card goes through so many hands before it ever makes it into your email list. There is every possibility of data theft or sale, especially when multiple third parties are involved. How the paper registrations are discarded also affects customer privacy. This in-turn affects your business reputation.

7) Cost: The cost of the whole process when you consider the steps involved, the opt-in rates, the data quality, effort your business has to put in etc is something that goes unmeasured today. If you add it all up, its expensive for the business.



In this age of cutting edge technology, isn't there something that is down right simple, effective, efficient and most importantly affordable? Sterizon wiZit handheld may well be the answer we all are looking for! Check it out at http://www.sterizon.com.

Permission Based Optin Email Marketing using Electronic Handhelds

Store front businesses such as Restaurants, Spa, Salon, Retail, Auto Service, Flower Shops, Malls etc, have been looking for a technology solution which will put them on par with Online businesses when it comes to building permission based customer email opt-in lists.

Online only businesses can setup a simple web page for their customers to opt-in to their email club. It's ain't that simple for conventional store-front businesses. Yes, they still need to have web presence, but all (or majority) of their customers are at the place of their physical business location. So, having a good in-store push for collecting email addresses is the most effective way to quickly build a large email list database.



What if we can bring the same opt-in web page right to the customer door-step in the most portable way? Well, now you can with Sterizon wiZit handheld device. No, it doesn't require costly equipment or a wireless data plan. All you need at your store/shop is simple WiFi wireless hotspot. The Sterizon wiZit devices are leased to you on annual subscription basis, and you can do lot more than just email opt-ins (such as guest surveys, twitter followers etc). Best of all, if you are already using an email service provider for your email marketing, you can keep them and still use these handhelds as they integrate directly with popular Email Marketing Providers (self-service or full-service).

You already got lot of things to worry about in running your business, customer email collection doesn't need to be one of them!

Spa & Salon Email Marketing: Building Customer Email Lists

Spa and Salons can significantly benefit from Email Marketing which can help the business build and retain a loyal customer base.

The first step for Email Marketing is building a quality customer email database. There is no better place to start than your own business location. Request your customers to join your email club for promotions, discounts (something that non-members will not get!) while they are at your place of business.

You can always start collecting email addresses using a paper signup sheets. But, if you want to build quality email list database the simplest and most efficient way, you should look at electronic handheld devices such as Sterizon wiZit. Offer the device to your customers to signup for your email newsletter during their checkout at the cashier/front desk. Let the customer key-in their information directly into the device. The collected emails are immediately saved directly to your Email Provider database (if you are using a self-service email marketing providers such as Constant Contact, iContact, Vertical Response, MailChimp or other etc). Yes, its that simple. You no longer have to employ someone to do this for you.

Welcome to 21st century way of building quality in-store email lists for the success of your Email Marketing Campaigns!

For more information on building mailing lists in Spa & Salon for Email Marketing, click here.

In-store Email Collection and List Building Simplified!

For store-front businesses such as Restaurants, Spas, Salons, Auto Service, Dealerships, Motels, Hotels etc, collecting customer email opt-ins is a complex and resource intensive process.

Without customer email addresses in your email list, you cannot be successful at Email Marketing. Having bigger customer databases with high quality of the email addresses gives you a solid foundation for your email marketing campaigns.

Store-front businesses collect email addresses in-store in a number of similar ways, such as:
- Paper signup sheets
- Walk around with clipboard and paper
- Have mail-in comment cards requesting emails
- In-store email opt-in form
- A fishbowl to collect business cards etc.

Yes, grabbing customer information at your business location is important for 4-wall businesses. Your customers are at your store. So, having a website with a email signup webpage is not enough.

Paper collection of emails not only have lower response rates, but also severely suffers from quality of the data collected (customer scribblings on the paper are hard to decipher or interpret to figure out what they wrote). Ok, so you collected them. Now, how will you get this information into your email marketing provider account? Either you enter it into computer yourself, or rely on a third-party to handle your email signups! (More on this in this blog entry)

Wondering why you have to go through all these hoops just to get your customer data into your email list? You are not alone, and Sterizon has the answer for you in Sterizon wiZit: portable, wireless, handheld device made exclusively for collecting customer input, feedback etc right from the place of your business for the purpose of email marketing, survey collection, twitter marketing etc.

Offer this device to your customers while they are waiting for service at your store, and let them directly enter their information into the handheld. The collected data is immediately sent over the internet to your Email Service Provider account for use in Email Marketing.

Advantages:
- No more paper signup sheets or comment cards
- No more collection, organizing, mailing of signup forms for data entry (or mailing)
- No more deciphering of hand written email addresses and scribblings.
- No more manual data entry
- Upfront validation of customer input to catch typos or invalid fields.
- No need to upload or download any data to use in Email Marketing.
- Integrates directly with your Email Provider account (such as Constant Contact, iContact, MailChimp etc)
- Respects customers data privacy.
- Simple, Secure, Hassle-free, Efficient and Effective process.

So, no matter what you call your email list:
- Email Club
- EClub
- VIP Club
- Birthday Club
- Email Newsletter
- Coupon Club
- Discounts Club

and no matter what your business and marketing purpose is:
- Restaurant Email Marketing
- Spa Email Marketing
- Salon Email Marketing
- Auto Email Marketing
- Retail Email Marketing
- Hotel Email Marketing
- Bar, Pub & Club Email Marketing
- Restaurant Customer Feedback
- Guest Satisfaction Surveys

Sterizon wiZit got your customer data collection covered for your Email, Mobile and Social Media Marketing or Guest Satisfaction Surveys, Polls, Feedback etc.